Why low cal?
The UK loves a beer – we drink £20B of it each year (and growing). But every good thing has its downsides – two-thirds of people in the UK are classed as overweight or obese, and 43% of adult Brits consume a full days worth of calories in alcohol every week.
There is a growing trend towards better health and fitness, and lower calorie intake, and drinkers in the UK are looking
for healthier alternatives.
We all want to look and feel better, but that usually means compromising on the
things that make life good.
Up until recently, drinking lower-calorie beer meant compromising on either taste or alcoholic content (or both). But with Lowrise, we’re happy to say that now you don’t have to – so you can enjoy the yin and yang of a delicious lower-calorie beer matched with a pizza/burger combo/roast with all the trimmings without feeling guilty, or maximise the calorie savings with something healthier.